Grammy award-winning global superstar, Tyla, has secured an endorsement deal with Nike.
Nike has been added to the list of brands the 23-year-old singer has under her belt. Her head-to-toe Nike outfit at the Super Bowl, debuting a new colour of Nike’s newest Air Max model, the Air Max Dn8. Tyla, the 23-year-old singer, has added Nike to her growing list of brand partnerships. She debuted a new color of Nike’s newest Air Max model, the Air Max Dn8, by sporting a head-to-toe Nike outfit at the Super Bowl.
The outfit had the internet buzzing and it was not for nothing because now it’s official, the “popiano” star is in partnership with one of sports biggest brands.
This partnership's been a long time coming, given Tyler's love for Nike. That Super Bowl outfit is proving to be a masterclass in branding, with every piece carefully chosen to rep the Nike logo and solidifying her partnership with the brand.
In a recent interview with Nike, Tyla opened up more about her love for the brand and how she has always wanted “hand-me-downs” from her dad.
“Growing up and seeing my brother get the hand-me-downs from my dad. They were always Nike, and I wanted them so badly.
“He was the only boy in the family, so he kind of got whatever he wanted. I’d just have to borrow them whenever I could,” she said.
If you have been keeping up with her Instagram feed, you've probably noticed that she's been rocking the Nike brand, solidifying the partnership. From sleek athletic wear to stylish streetwear, Tyler's been representing Nike in a big way.
With this deal, Tyler joins Nike's squad of elite ambassadors, including some of the world's most talented and influential athletes and celebrities:
- Serena Williams
- Colin Kaepernick
- LeBron James
- Cristiano Ronaldo
- Naomi Osaka
- The late Virgil Abloh
- Drake
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