A special Maserati MC20 Cielo customised with design cues inspired by the Bauhaus art movement.
Image: Supplied
Italian cars have always been known for their flair and sometimes quirky innovations so it’s no surprise that Maserati has announced that they have taken customisation to the next level.
Called the Officine Fuoriserie Maserati at their plant on Viale Ciro Menotti, Modena, it’s where customers have no limit as to the configuration and personalising of their House of the Trident-badged car, including an innovative painting line.
Tailor-made
According to Maserati, Officine Fuoriserie is a comprehensive tailor-made journey where the experience of buying a car is all-encompassing and seamless, from the initial configuration to the dedicated delivery to the factory.
“The home of the new Officine workshops is in the historic Modena plant. This area is the beating heart of an extraordinary brand, the longest-lived in all of Italy's Motor Valley, with the ability to bring to the world a unique vision of performance and design.
“The opening represents a major investment in the Modena site and its people, demonstrating the brand's commitment to the local community and at the same time, creating new opportunities for growth,” said Santo Ficili, Maserati CEO.
There are two levels of customisation: the first is the catalogue where, to assist in orientation through thousands of possibilities for combinations, two collections have been identified (Fuoriserie Corse and Fuoriserie Futura); the second is the Bespoke world of “tailor-made” in which cars are created with content specifically requested by the customer or as unique one-off models.
There are two levels of customisation offered.
Image: Supplied
Racing heritage
The Corse collection is inspired by the brand's track heritage and Futura is designed for futurists who embrace change and are curious about the most avant-garde proposals.
The main feature of Collezione Corse is colour inspired by the reinterpretation of historical shades. The liveries are inspired by iconic racing cars, reinterpreted with a contemporary flair and made entirely of paint, with no decals.
The exterior gets dedicated brake callipers that add new colours to the range to match the liveries, as well as anodised colour treatments.
The interiors are new, heritage-based leather colours, inspired by tanned vegan leather, and contemporary upholstery, reminiscent of traditional combed melange wool.
Eco friendly
Futura Collezione was designed for people who immerse themselves with technology and new materials.
The interiors are new, heritage-based leather colours, inspired by tanned vegan leather.
Image: Supplied
It’s based on the concept of material and chromatic experimentation, with the support of technological innovation. It’s a stylistic workshop where Maserati experiments with the combination of new materials derived from the interior design, product design and sportswear industries. In addition to aesthetics, a great deal of attention is paid to the performance and sustainability of the materials.
The chromatic experimentation of body colours also sees more extreme or industrial shades combined with textured or matte finishes with interference pigments.
Bespoke
Top of the tailoring pile is Bespoke cars where uniqueness and creativity know no bounds.
The customer is free to bring his vision to life in a completely unique way, forging an exclusive relationship between Maserati's creative department and the owners to configure an exclusive model.
Pricing depends on how bespoke you want to go and given South Africans’ weakness for exclusive fast cars, no doubt a few calls have already been made.
Related Topics: