Thando Thabethe’s April Fool's Day prank turns out to be a real business expansion.
Image: Instagram
Thando Thabethe may have been up to more than just harmless pranks on April Fool's Day!
The media personality’s announcement that her popular underwear brand, Thabooty’s, was expanding into men’s underwear turned out to be a clever prank.
The renowned actress, radio personality and entrepreneur’s underwear brand, Thabooty’s, has been making waves in the fashion industry.
Thabooty's has been catering exclusively to women’s intimate apparel needs since its inception, offering a range of stylish and comfortable underwear options, from swimwear to shapewear and lingerie.
The brand has become synonymous with quality, fashion and empowerment, resonating with women of all shapes and sizes.
But her recent announcement of the brand’s new men’s underwear range is what got people talking. Although it was initially an April Fool's Day joke, it turned out to be more than just a prank.
The clever marketing move served as a teaser as Thabethe’s follow-up post revealed that the joke was actually a teaser for their upcoming men’s range, set to launch soon.
The initial announcement, made on April 1, had many fans excitedly reacting to the news. The post made by Thabethe read: “You asked and we listened!!! Introducing 'Tha’ BHUTI', the ultimate in men’s intimates providing not just underwear but shapewear too!!!
Tag your boo or BHUTI (brother) because we are about to be twinning in Thabooty’s and Tha’ Bhuti!!!”
However, the radio personality’s clever twist has kept the buzz going, and fans are now eagerly anticipating the real launch of the men’s range.
“Brilliant joke, worked as a tester. I still say this was a good idea, and again a really good joke,” said @2micology.
Sweetpsa commented: “Lol 😂 you definitely got us Thando 😂😂😂😂”
Thabooty’s was not the only brand that got in on the April Fools’ humour.
The Miss South Africa organisation also joined in on the fun when they had many aspiring beauty queens in a panic when they announced that the Miss SA 2025 call to entry was closed, only to reveal a day later that entries were actually officially open.
Using the April Fool's Day prank as a teaser, Thabethe has showcased the brand’s creative approach to marketing and its ability to think outside the box.
The joke has generated interest and excitement around the upcoming men’s range, and fans can’t wait to see what’s in store.
“So ‘Tha’Bhuti’ might have been an April fools joke FOR NOW … but the response was incredible, look out for our men’s range coming soon,” she said on her follow-up post.
While details of the men’s range are under wraps, the follow-up post confirms that it's indeed coming soon.